Electra's brilliant sense of style and purpose is reflected in every bicycle they build. Since their early days they've pushed the envelope with the finest cruisers, and comfort and commuting bikes. You'll always find cutting-edge designs and the finest materials and technologies, too. Electra's beautiful rides are engineered, designed and crafted to be enjoyed, ridden and treasured. Swing by soon and we'll get you rolling on your own Electra!