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Juliana - Women's Bikes

Juliana - mountain bikes at the forefront of women's cycling. Juliana takes great pride in the fact that all their bicycles are designed, tested and hand built in California with the help of their good friends at Santa Cruz Bicycles.

You won't find a better trail riding experience from any other brand. Staying on the leading edge of women’s cycling, Juliana stays true to their goal of keeping things uncomplicated, feminine and fun.  Stop in and see for yourself!

Juliana Joplin C S
$3,839.99 $4,599.00 17% Savings
Born unto the world as a race-bred endurance machine, the Juliana Joplin has evolved into something more, finding its stride in a genre-defying category that includes all the best traits of XC and trail riding. The result is a bike that's composed on tricky descents, supple through bumpy flats, and strikingly fast when it's time to crank things up. Add the ability to run either the stock 29-inch wheelset or switch to 27.5+ for extra traction on loose trails, and you have an unassumingly fun bike that allows you to ride wherever you please. Featuring a nice mix of performance-oriented components from SRAM, Race Face, and Fox, the Joplin C S is made for women who are ready to take mountain biking to the next level. And for this Carbon C model, Juliana used a slightly less-expensive carbon fiber to put top-tier performance within reach. The result is a frame that weighs just half a pound more, yet is every bit as stiff, durable, and fun as the Carbon CC version.
Juliana Joplin CC X01
$5,439.99 $6,799.99 20% Savings
Born unto the world as a race-bred endurance machine, the Juliana Joplin has evolved into something more, finding its stride in a genre-defying category that includes all the best traits of XC and trail riding. The result is a bike that's composed on tricky descents, supple through bumpy flats, and strikingly fast when it's time to crank things up. Add the ability to run either the stock 29-inch wheelset or switch to 27.5+ for extra traction on loose trails, and you have an unassumingly fun bike that allows you to ride wherever you please. Featuring the crisp-shifting SRAM Eagle X01 1x12 drivetrain paired with powerful Level TLM brakes, and a stout Fox 34 Performance Elite 120 fork for predictable handling, the Joplin CC X01 is made for women who are ready to take mountain biking to the next level. Shod with the optional ENVE carbon wheelset, this top-tier Joplin moves with feline agility.
Juliana Furtado CC X01
$5,439.99 $6,799.99 20% Savings
Set out on a new adventure and explore the unknown with the trail-ready Juliana Furtado CC X01. Featuring 130mm of VPP suspension to keep you moving over rough singletrack, and sturdy 27.5-inch wheels for quickness and agility, Furtado is the women's mountain bike built to shred. The refined frame design allows you to dial in the perfect fit while increasing overall responsiveness through shortened chainstays and a roomier cockpit, and the lower standover height means more control on technical trails. Juilana's VPP suspension provides a stable platform when punching up steep climbs, and the just-right 67-degree head angle lets you descend with confidence. The Furtado CC X01 includes the crisp-shifting SRAM X01 Eagle 1x12 drivetrain, and the Fox 34 Float Performance Elite fork and Float Performance Elite rear shock provide confident control through predictable handling. For this Carbon CC model, Juliana used a slightly more-expensive carbon fiber to create the ultimate low-weight trail bike. Paired with the optional ENVE carbon wheelset, this svelte mountain climber weighs just 27.1 pounds.
Juliana Furtado Carbon C R
$3,999.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon C R features Santa Cruz' mid-level carbon frame and is suitable for almost all types of riders and trails. Thanks to a tubeless-ready WTB/SRAM wheelset and grippy 2.3-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's NX Eagle 12-speed drivetrain is quiet while providing excellent chain-hold, and Guide T hydraulic disc brakes have impressive stopping power. A wide Race Face handlebar and short stem combo deliver precise steering control that's followed by the Fox 34 Rhythm's 130mm of smooth suspension travel. A Fox Float DPS rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. Juliana's own grips and saddle round out this excellent trail machine.
Juliana Strega Carbon CC X01
$7,199.00 - $8,399.00
The Strega is a wickedly fun bike and a statement on how seriously Juliana believes in the progression of women’s mountain biking. With 170mm of VPP-travel and a 65-degree head angle, there’s no equal when it comes to a female-focused trail bike that has one foot firmly in DH. The lower-link mounted shock provides a consistent feel throughout the stroke, and, combined with the gravity-fueled geometry, conjures up a ride that’s as spellbinding on the trail as it is in the park. However, don’t be fooled into thinking this is just a one trick pony. The Strega has been designed to pedal too and will surprise you in its ability to climb to the start of your favorite descents. Juliana’s trademark attention to detail can be found all over the Strega: suspension tuned appropriately for the anticipated rider, crazy low standover heights, and frame size-specific dropper posts. That’s because Juliana is founded upon a drive to meet the demands of the most committed female outdoor athletes. The Strega Carbon CC X01 gives you a great set of dependable components built to handle the rigors of gravity-fueled mountain biking. A Fox 36 Factory fork and Super Deluxe shock pave rock-strewn tracks and give you tremendous big-hit capability when you're ready to let it fly. Tubeless-ready Race Face rims wrapped in Maxxis Minion tires create the perfect combination of traction and speed, and the wide and stiff SCB Carbon bar and Race Face Aeffect R stem combo give you precise control of the bike for confident handling on fast descents. For even better response and handling, upgrade to the Santa Cruz Reserve 30 Carbon wheelset with DT 350 hubs. A RockShox Reverb dropper post and Juliana Primiero saddle finish this exciting big-mountain ripper.
Juliana Furtado Carbon CC X01+
$6,799.00 - $7,999.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon CC X01+ features Santa Cruz' top-level carbon frame for all-out performance everywhere you ride. Thanks to a tubeless-ready Race Face/DT wheelset and extra-plump 2.6-inch Maxxis Minion/Rekon tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's X01 Eagle 12-speed drivetrain delivers trusty, quick shifting, and Guide RSC hydraulic disc brakes let you ride faster through precise lever feel. A wide SCB AM Carbon handlebar and short stem combo deliver precise steering that's followed by the Fox 34 Float's 130mm of plush suspension travel. A Fox Float DPX2 rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. For even better acceleration and response, upgrade the wheelset to the Santa Cruz Reserve 37 Carbon. A RockShox Reverb Stealth dropper post and Juliana's own grips and saddle round out this excellent trail machine.
Juliana Strega Carbon C S
$5,299.00
The Strega is a wickedly fun bike and a statement on how seriously Juliana believes in the progression of women’s mountain biking. With 170mm of VPP-travel and a 65-degree head angle, there’s no equal when it comes to a female-focused trail bike that has one foot firmly in DH. The lower-link mounted shock provides a consistent feel throughout the stroke, and, combined with the gravity-fueled geometry, conjures up a ride that’s as spellbinding on the trail as it is in the park. However, don’t be fooled into thinking this is just a one trick pony. The Strega has been designed to pedal too and will surprise you in its ability to climb to the start of your favorite descents. Juliana’s trademark attention to detail can be found all over the Strega: suspension tuned appropriately for the anticipated rider, crazy low standover heights, and frame size-specific dropper posts. That’s because Juliana is founded upon a drive to meet the demands of the most committed female outdoor athletes. The Strega Carbon C S gives you a great set of dependable components built to handle the rigors of gravity-fueled mountain biking. A Fox 36 fork and Super Deluxe shock pave rock-strewn tracks and give you tremendous big-hit capability when you're ready to let it fly. Tubeless-ready Race Face rims wrapped in Maxxis Minion tires create the perfect combination of traction and speed, and the wide and stiff Race Face bar and stem combo give you precise control of the bike for confident handling on fast descents. A RockShox Reverb dropper post and Juliana Segundo saddle finish this exciting big-mountain ripper.
Juliana Furtado Carbon CC X01
$6,799.00 - $7,999.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon CC X01 features Santa Cruz' top-level carbon frame for all-out performance everywhere you ride. Thanks to a tubeless-ready Race Face/DT wheelset and grippy 2.3-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's X01 Eagle 12-speed drivetrain delivers trusty, quick shifting, and Guide RSC hydraulic disc brakes let you ride faster through precise lever feel. A wide SCB AM Carbon handlebar and short stem combo deliver precise steering that's followed by the Fox 34 Float's 130mm of plush suspension travel. A Fox Float DPX2 rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. For even better acceleration and response, upgrade the wheelset to the Santa Cruz Reserve 27 Carbon. A RockShox Reverb Stealth dropper post and Juliana's own grips and saddle round out this excellent trail machine.
Juliana Strega Carbon C R
$4,499.00
The Strega is a wickedly fun bike and a statement on how seriously Juliana believes in the progression of women’s mountain biking. With 170mm of VPP-travel and a 65-degree head angle, there’s no equal when it comes to a female-focused trail bike that has one foot firmly in DH. The lower-link mounted shock provides a consistent feel throughout the stroke, and, combined with the gravity-fueled geometry, conjures up a ride that’s as spellbinding on the trail as it is in the park. However, don’t be fooled into thinking this is just a one trick pony. The Strega has been designed to pedal too and will surprise you in its ability to climb to the start of your favorite descents. Juliana’s trademark attention to detail can be found all over the Strega: suspension tuned appropriately for the anticipated rider, crazy low standover heights, and frame size-specific dropper posts. That’s because Juliana is founded upon a drive to meet the demands of the most committed female outdoor athletes. The Strega Carbon C R gives you a great set of dependable components built to handle the rigors of gravity-fueled mountain biking. A RockShox Yari fork and Super Deluxe shock pave rock-strewn tracks and give you tremendous big-hit capability when you're ready to let it fly. Tubeless-ready WTB rims wrapped in Maxxis Minion tires create the perfect combination of traction and speed, and the wide and stiff Race Face bar and stem combo give you precise control of the bike for confident handling on fast descents. A Race Face Aeffect dropper post and Juliana Segundo saddle finish this exciting big-mountain ripper.
Juliana Furtado Carbon C S+
$4,899.00 - $6,099.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon C S+ features Santa Cruz' mid-level carbon frame that's suitable for almost all types of riders and trails. Thanks to a tubeless-ready Race Face/DT wheelset and extra-wide 2.6-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's GX Eagle 12-speed drivetrain shifts great and nearly eliminates dropped chains, and Guide R hydraulic disc brakes put plenty of braking control at your fingertips. A wide Race Face handlebar and short stem combo deliver precise steering that's followed by the Fox 34 Float's 130mm of plush suspension travel. A Fox Float DPX2 rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. For even better acceleration and response, upgrade the wheelset to the Santa Cruz Reserve 37 Carbon. A RockShox Reverb Stealth dropper post and Juliana's own grips and saddle round out this excellent trail machine.
Juliana Furtado Aluminum R+
$3,399.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Aluminum R+ is suitable for almost all types of riders and trails with its wide 12-speed gearing and extra-plump tires. Thanks to a tubeless-ready WTB/SRAM wheelset and 2.6-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's NX Eagle drivetrain is quiet while providing excellent chain-hold, and Level T hydraulic brakes have impressive stopping power. A wide Race Face handlebar and short stem combo deliver precise steering control that's followed by the Fox 34 Rhythm's 130mm of smooth suspension travel. A Fox Float DPS rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. Juliana's own grips and saddle round out this excellent sure-footed trail machine.
Juliana Roubion Carbon C S
$5,199.00
Ready to rally the world, the Roubion was born from Santa Cruz racers’ love of events like the Trans-Provence and named after one of Anka Martin’s favorite stages of that race. With 150mm VPP travel and stable geometry built around a 65° head tube angle, this is the bike for facing the unknown in demanding terrain. Radically redesigned into a lower-link mounted shock configuration, the Roubion has taken notes from the Strega’s spell-book. The resulting suspension performance allows you to push harder and charge towards things you used to think were a big deal. The beauty of VPP suspension is that it requires no links in the rear triangle. This creates a one-piece unified carbon swingarm that’s a piece of engineering art and the rock-solid reason why the Roubion tracks so well in rough conditions. You could call the Roubion “all mountain” or “enduro." Santa Cruz calls it “capable of anything." Of course, VPP is a key factor in the Roubion's all-mountain prowess, but the components have to play a big supporting role. With the Roubion Carbon C S you get a great set of parts including SRAM's GX Eagle 12-speed drivetrain, Code R four-piston hydraulic brakes, and a bomber Fox 36 fork and RockShox Super Deluxe fork/shock combo paired with Santa Cruz' mid-level carbon frame. Tubeless-ready Race Face rims and Maxxis Minon tires provide great traction thanks to the ability to run lower tire pressures, and the wide internal rim profile creates a larger footprint for better stability on off-camber tech. A wide and stiff Race Face bar and stem and RockShox Reverb dropper post increase control on high-speed descents, setting you up with the stance and performance you need to smoke the competition.
Juliana Furtado Aluminum R
$3,399.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Aluminum R is suitable for almost all types of riders and trails with its wide-range 12-speed gearing. Thanks to a tubeless-ready WTB/SRAM wheelset and grippy 2.3-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's NX Eagle drivetrain is quiet while providing excellent chain-hold, and Level T hydraulic disc brakes have impressive stopping power. A wide Race Face handlebar and short stem combo deliver precise steering control that's followed by the Fox 34 Rhythm's 130mm of smooth suspension travel. A Fox Float DPS rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. Juliana's own grips and saddle round out this excellent trail machine.
Juliana Roubion Carbon C R
$4,399.00
Ready to rally the world, the Roubion was born from Santa Cruz racers’ love of events like the Trans-Provence and named after one of Anka Martin’s favorite stages of that race. With 150mm VPP travel and stable geometry built around a 65° head tube angle, this is the bike for facing the unknown in demanding terrain. Radically redesigned into a lower-link mounted shock configuration, the Roubion has taken notes from the Strega’s spell-book. The resulting suspension performance allows you to push harder and charge towards things you used to think were a big deal. The beauty of VPP suspension is that it requires no links in the rear triangle. This creates a one-piece unified carbon swingarm that’s a piece of engineering art and the rock-solid reason why the Roubion tracks so well in rough conditions. You could call the Roubion “all mountain” or “enduro." Santa Cruz calls it “capable of anything." Of course, VPP is a key factor in the Roubion's all-mountain prowess, but the components have to play a big supporting role. With the Roubion Carbon C R, you get SRAM's NX Eagle 12-speed drivetrain, Guide T hydraulic brakes, and a RockShox Yari and Super Deluxe fork/shock combo for no-nonsense performance across the field, paired with Santa Cruz' mid-level carbon frame. Tubeless-ready WTB rims and Maxxis Minon tires provide great traction thanks to the ability to run lower tire pressures, and the wide internal rim profile creates a larger footprint for better stability on off-camber tech. A wide and stiff Race Face bar and stem and Race Face Aeffect dropper post increase control on high-speed descents, setting you up with the stance and performance you need to smoke the competition.
Juliana Furtado Aluminum D+
$2,699.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Aluminum D+ is suitable for almost all types of riders and trails and is built with components that belie their entry-level notions. Thanks to a tubeless-ready WTB/SRAM wheelset and grippy 2.6-inch Maxxis Minion tires, it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's NX 1x11 drivetrain is quiet while providing excellent chain-hold, and Level hydraulic disc brakes put capable stopping power in your fingertips. A wide Race Face handlebar and short stem combo deliver precise steering control that's followed by the RockShox Recon's 130mm of smooth suspension travel. A Fox DPS rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. Juliana's own grips and saddle round out this excellent sure-footed trail machine.
Juliana Roubion Aluminum R
$3,499.00
Ready to rally the world, the Roubion was born from Santa Cruz racers’ love of events like the Trans-Provence and named after one of Anka Martin’s favorite stages of that race. With 150mm VPP travel and stable geometry built around a 65° head tube angle, this is the bike for facing the unknown in demanding terrain. Radically redesigned into a lower-link mounted shock configuration, the Roubion has taken notes from the Strega’s spell-book. The resulting suspension performance allows you to push harder and charge towards things you used to think were a big deal. The beauty of VPP suspension is that it requires no links in the rear triangle. This creates a one-piece unified carbon swingarm that’s a piece of engineering art and the rock-solid reason why the Roubion tracks so well in rough conditions. You could call the Roubion “all mountain” or “enduro." Santa Cruz calls it “capable of anything." Of course, VPP is a key factor in the Roubion's all-mountain prowess, but the components have to play a big supporting role. With the Roubion Aluminum R, you get SRAM's NX Eagle 12-speed drivetrain, Guide T hydraulic brakes, and a RockShox Yari and Super Deluxe fork/shock combo for no-nonsense performance across the field. Tubeless-ready WTB rims and Maxxis Minon tires provide great traction thanks to the ability to run lower tire pressures, and the wide internal rim profile creates a larger footprint for better stability on off-camber tech. A wide and stiff Race Face bar and stem and Race Face Aeffect dropper post increase control on high-speed descents, setting you up with the stance and performance you need to smoke the competition.
Juliana Furtado Aluminum D
$2,699.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Aluminum D is suitable for almost all types of riders and trails and is built with components that belie their entry-level notions. Thanks to a tubeless-ready WTB/SRAM wheelset and grippy 2.3-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's NX 1x11 drivetrain is quiet while providing excellent chain-hold, and Level hydraulic disc brakes put capable stopping power in your fingertips. A wide Race Face handlebar and short stem combo deliver precise steering control that's followed by the RockShox Recon's 130mm of smooth suspension travel. A Fox DPS rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. Juliana's own grips and saddle round out this excellent trail machine.
Juliana Furtado Carbon C S
$4,899.00 - $6,099.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon C S features Santa Cruz' mid-level carbon frame that's suitable for almost all types of riders and trails. Thanks to a tubeless-ready Race Face/DT wheelset and grippy 2.3-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's GX Eagle 12-speed drivetrain shifts great and nearly eliminates dropped chains, and Guide R hydraulic disc brakes put plenty of braking control at your fingertips. A wide Race Face handlebar and short stem combo deliver precise steering that's followed by the Fox 34 Float's 130mm of plush suspension travel. A Fox Float DPX2 rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. For even better acceleration and response, upgrade the wheelset to the Santa Cruz Reserve 27 Carbon. A RockShox Reverb Stealth dropper post and Juliana's own grips and saddle round out this excellent trail machine.
Juliana Furtado Carbon C R+
$3,999.00
Some people want a garage full of bikes for every occasion. Others want just one that’s good for any occasion. The Furtado is that bike. The balance of 130mm VPP travel and a 66.5-deg head tube angle delivers a ride that’s nimble on tight technical stuff yet perfectly poised on tricky descents too. The upper-link driven VPP design is engineered to be ultra-responsive. A firm initial stroke creates tight pedaling performance straight off the bat, while Juliana’s lighter shock tune remains supple enough to handle small bumps and keep things feeling playful. Deeper into the travel the progressive shock rate delivers a subtle bottom-out resistance that makes it feel like there’s more travel than there actually is. The Furtado Carbon C R+ features Santa Cruz' mid-level carbon frame and is suitable for almost all types of riders and trails. Thanks to a tubeless-ready WTB/SRAM wheelset and grippy 2.3-inch Maxxis Minion tires it has a unique personality that ranges from feisty dance partner on hot laps to trusty companion on more far-flung adventures. SRAM's NX Eagle 12-speed drivetrain is quiet while providing excellent chain-hold, and Guide T hydraulic disc brakes have impressive stopping power. A wide Race Face handlebar and short stem combo deliver precise steering control that's followed by the Fox 34 Rhythm's 130mm of smooth suspension travel. A Fox Float DPS rear shock makes easy work of chunky singletrack, too, letting you pedal through the chunder and fly down technical descents with confidence. Juliana's own grips and saddle round out this excellent trail machine.
Juliana Roubion Carbon CC X01
$6,999.00 - $8,199.00
Ready to rally the world, the Roubion was born from Santa Cruz racers’ love of events like the Trans-Provence and named after one of Anka Martin’s favorite stages of that race. With 150mm VPP travel and stable geometry built around a 65° head tube angle, this is the bike for facing the unknown in demanding terrain. Radically redesigned into a lower-link mounted shock configuration, the Roubion has taken notes from the Strega’s spell-book. The resulting suspension performance allows you to push harder and charge towards things you used to think were a big deal. The beauty of VPP suspension is that it requires no links in the rear triangle. This creates a one-piece unified carbon swingarm that’s a piece of engineering art and the rock-solid reason why the Roubion tracks so well in rough conditions. You could call the Roubion “all mountain” or “enduro." Santa Cruz calls it “capable of anything." Of course, VPP is a key factor in the Roubion's all-mountain prowess, but the components have to play a big supporting role. With the Roubion Carbon CC X01 you get top-tier parts including SRAM's X01 Eagle 12-speed drivetrain, Code RSC four-piston hydraulic brakes, and a bomber Fox 36 fork and RockShox Super Deluxe fork/shock combo paired with Santa Cruz' mid-level carbon frame. Choose from either Race Face ARC or Santa Cruz Reserve Carbon rims to best complement your riding style — both are wrapped in Maxxis Minon tires for the perfect combination of speed and traction. A wide and stiff SCB AM Carbon bar and RockShox Reverb dropper post increase control on high-speed descents, setting you up with the stance and performance you need to smoke the competition.
Juliana Strega Carbon S (GX Eagle)
$4,239.99 $5,299.99 20% Savings
The brand new Strega was created to satisfy the hard-charging rider who lives for gravity-fueled runs. With 170mm of VPP suspension, a slack 65-degree head angle, and 27.5-inch wheels, it offers a plush ride coupled with muscled agility for sight-blurring blazes down big, technical descents. The geometry creates more room in the cockpit while shortening the rear end, and the steeper seat tube angle tames uphill battles on rangy adventures. The "S" build steps-up performance with a RockShox Lyrik RC fork, Sram Code R brakes, and SRAM GX 12-speed transmission. The Strega is designed to push the envelope of how DH a bike can get while still remaining usable on most trails. The Strega features a lower-link mounted shock configuration. The shock rate is almost completely linear—which means feather-light small bump sensitivity right off the bat, a supportive midstroke and overall progression that you'd normally only experience on a DH bike. The geometry is long and low to ensure maximum stability and confidence on absolutely everything. The whole package is crowned with subtle yet essential details. Bolt-on downtube protectors and shuttle guards act as a helmet for your frame—a replaceable front line against abuse. An integrated shock fender has also been added to keep crud out of the suspension.
Juliana Joplin Aluminum R
$3,399.00
Part endurance racer, part rowdy trail bike…the Joplin is ridiculously fun. A luxurious endurance ride and raucous little trail bike all at once, the Joplin is a Jackie of all trades and mistress to no one. Mastery of speed and distance is the name of the game here. 29-inch wheels are proven to roll quicker than smaller sizes, with the added benefit of smoothing out the rough stuff with greater ease — just the ticket for going that little bit faster and further than you’ve gone before. The Joplin also delivers surprisingly quick acceleration and a nimble feel for a big-wheeled bike. Make no mistake, this is a punchy climber with great geometry for charging uphill. Naturally suited to cross-country ventures, the lightweight aluminum and 110mm VPP travel turn multi-day expeditions into effortless Grand Tours. Backed up by a lifetime warranty no matter how far or hard you go, the Joplin is the kind of rock-rolling royalty that never grows old. The Joplin Aluminum R sits at the entrance to Santa Cruz' mountain bike legacy, built with quality components that add a touch of trickle-down performance from their pricier counterparts. A Fox 34 Rhythm 120mm fork leads the way with smooth control over rocky and rooty trails, followed by a very capable Fox Float DPS shock for composure over bigger hits. WTB rims wrapped in dirt-clawing Maxxis tires help you clean sketchy sections of trail thanks to the tubeless design that allows lower tire pressure, giving you more traction when you want it most. A SRAM NX Eagle drivetrain keeps you moving with 12-speed gearing, while SRAM Level T hydraulic disc brakes inspire confidence with plentiful stopping power. A Juliana Segundo saddle and Race Face dropper seatpost complete this all-around trail machine.
Juliana Joplin Aluminum D
$2,699.00
Part endurance racer, part rowdy trail bike…the Joplin is ridiculously fun. A luxurious endurance ride and raucous little trail bike all at once, the Joplin is a Jackie of all trades and mistress to no one. Mastery of speed and distance is the name of the game here. 29-inch wheels are proven to roll quicker than smaller sizes, with the added benefit of smoothing out the rough stuff with greater ease — just the ticket for going that little bit faster and further than you’ve gone before. The Joplin also delivers surprisingly quick acceleration and a nimble feel for a big-wheeled bike. Make no mistake, this is a punchy climber with great geometry for charging uphill. Naturally suited to cross-country ventures, the lightweight aluminum and 110mm VPP travel turn multi-day expeditions into effortless Grand Tours. Backed up by a lifetime warranty no matter how far or hard you go, the Joplin is the kind of rock-rolling royalty that never grows old. The Joplin Aluminum D sits at the entrance to Santa Cruz' mountain bike legacy, built with quality components that belie their entry-level notions. A RockShox Recon 120mm fork leads the way with satisfying control over rocky and rooty trails, followed by a very capable Fox Float DPS shock for composure over bigger hits. WTB rims wrapped in dirt-clawing Maxxis tires help you clean sketchy sections of trail thanks to the tubeless design that allows lower tire pressure, giving you more traction when you want it most. A SRAM NX 11-speed drivetrain keeps you moving with wide-range gearing, while SRAM Level hydraulic disc brakes inspire confidence with plentiful stopping power. A Juliana Segundo saddle and Race Face bar/stem combo complete this all-around trail machine.
Juliana Joplin Carbon CC X01
$6,799.00 - $7,999.00
Part endurance racer, part rowdy trail bike…the Joplin is ridiculously fun. A luxurious endurance ride and raucous little trail bike all at once, the Joplin is a Jackie of all trades and mistress to no one. Mastery of speed and distance is the name of the game here. 29-inch wheels are proven to roll quicker than smaller sizes, with the added benefit of smoothing out the rough stuff with greater ease — just the ticket for going that little bit faster and further than you’ve gone before. The Joplin also delivers surprisingly quick acceleration and a nimble feel for a big-wheeled bike. Make no mistake, this is a punchy climber with great geometry for charging uphill. Naturally suited to cross-country ventures, the lightweight carbon and 110mm VPP-travel turn multi-day expeditions into effortless Grand Tours. Backed up by a lifetime warranty no matter how far or hard you go, the Joplin is the kind of rock-rolling royalty that never grows old. The Joplin Carbon CC S sits at the top of Santa Cruz' carbon mountain bike lineup, built with quality components that increase your performance on the bike. A Fox 34 Float 120mm fork leads the way with plush control over rocky and rooty trails, followed by a very capable Fox Float DPS shock for composure over bigger hits. Choose between Race Face ARC or Santa Cruz Reserve carbon rims — both are lightweight, super-responsive, and wrapped in dirt-clawing Maxxis tires. A SRAM X01 Eagle drivetrain keeps you moving with 12-speed gearing, while SRAM Level TLM hydraulic disc brakes inspire confidence with plentiful stopping power. A Juliana Segundo saddle and RockShox Reverb dropper seatpost complete this all-around trail machine.
Juliana Joplin Carbon C S
$4,799.00
Part endurance racer, part rowdy trail bike…the Joplin is ridiculously fun. A luxurious endurance ride and raucous little trail bike all at once, the Joplin is a Jackie of all trades and mistress to no one. Mastery of speed and distance is the name of the game here. 29-inch wheels are proven to roll quicker than smaller sizes, with the added benefit of smoothing out the rough stuff with greater ease — just the ticket for going that little bit faster and further than you’ve gone before. The Joplin also delivers surprisingly quick acceleration and a nimble feel for a big-wheeled bike. Make no mistake, this is a punchy climber with great geometry for charging uphill. Naturally suited to cross-country ventures, the lightweight carbon and 110mm VPP-travel turns multi-day expeditions into effortless Grand Tours. Backed up by a lifetime warranty no matter how far or hard you go, the Joplin is the kind of rock-rolling royalty that never grows old. The Joplin Carbon C S sits at the entrance to Santa Cruz' carbon mountain bike legacy, built with quality components that add a touch of trickle-down performance from their pricier counterparts. A Fox 34 Float 120mm fork leads the way with smooth control over rocky and rooty trails, followed by a very capable Fox Float DPS shock for composure over bigger hits. Race Face rims wrapped in dirt-clawing Maxxis tires help you clean sketchy sections of trail thanks to the tubeless design that allows lower tire pressure, giving you more traction when you want it most. A SRAM GX Eagle drivetrain keeps you moving with 12-speed gearing, while SRAM Level TL hydraulic disc brakes inspire confidence with plentiful stopping power. A Juliana Segundo saddle and RockShox Reverb dropper seatpost complete this all-around trail machine.
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